Global Kids Wins JD Choice's 2024 Pioneering Innovation Award
Created on 09.04
On January 10, 2025, JD Group grandly held the "JD Choice 7th Anniversary & JD Own-Brand Partner Conference" in Beijing under the theme “Pursuing Excellence, Creating Miracles Together.” The event gathered over 240 key suppliers nationwide, with Global Kids—a leading brand in child safety seats—participating as a core partner of JD Choice.
Over the past seven years, JD Choice has earned the trust of more than 50 million users and established deep collaborations with nearly 800 quality manufacturers across China’s industrial belts, achieving a fifty-fold business growth. At the conference, Global Kids was honored with the “Pioneering Innovation Award” for its new intelligent child safety seat, reaffirming its innovative capabilities.
Prominent media outlets such as Yangtze Evening Post and Shanghai Morning Post covered the event with articles titled “JD Choice Becomes Chinese Consumers’ Top Own-Brand with 50 Million Users.” They particularly highlighted the role of Global Kids, stating: “The success of an own-brand hinges on a robust supply chain. JD Choice is transforming the industry from a ‘transactional’ to a ‘co-creative’ supply chain model through insight-driven innovation, lean cost management, and agile development.”
Through its partnership with Global Kids, JD Choice gained valuable insights into Chinese consumers’ high expectations for child safety seats—not only in quality and safety but also in convenience and smart features. Joint teams focused on three core dimensions: safety, intelligence, and comfort, incorporating innovative functions such as APP control, multi-level electric adjustment, child-reminder alerts, ventilation, sweat-wicking, and smart temperature control. The new product received overwhelming market acceptance, generating nearly one million RMB in sales within the first month. Moving forward, the two parties will continue to collaborate on upgrading child safety seat standards.
“Providing safer and smarter travel experiences for children worldwide” remains the unwavering mission of Global Kids. Together with JD Choice, the company is committed to delivering high-quality, safe, comfortable, and cost-effective mobility solutions for families across China.
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